Imagen de la mujer colombiana en el cine ecuatoriano analizado a través de la película a tus espaldas

The film industry is considered the first media to heap all arts forms, showing pieces of reality in times and spaces unimagined, making it in a constant shaper of behaviors, ideologies and values; from entertainment. The mass culture through the media under the economic system, led to a cultural industry altering the communicative practices to center them into a modern selling method of welfare desires. However, the hybridization process or cultural mix in South America allowed the generation of other forms of filmmaking. The marginality cinema also known as dirty realism, which basically deals with the disenchantment of life, to show other less favorable realities. Nevertheless, its overuse blurs the fine line between social criticisms from commercial advantage. In that sense, the categories of gender and nation transformed acquiring negative stereotypes which are continuously reinforced through cinematography, the image of Colombian women was consolidated within that context in a xenophobic discourse, sexist and male chauvinist, reflecting the social imaginary full of prejudiced perceptions. The example that served as a case of study to analyze the construction of speech and image, was the film, “A tus espaldas”, Tito Jara’s debut, an Ecuadorian director, which gave some insight into the naturalization of discriminatory phenomena in a reproductive cycle and at the same time, generated a greater need, for further studies on receiving communication, because audiences have cultural mediations and tend to modify the same message in different ways.

• מחבר ראשי: Román Penagos, Marcela (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2015
• נושאים: COMUNICACIÓN; CULTURA; CINE
• גישה מקוונת: http://dspace.ups.edu.ec/handle/123456789/9617