Modelo de la planeación estratégica basado en metodología Balanced Scorecard aplicado a la empresa Ecuarefrescos S.A.
Designing a strategic planning methodology based on Balanced Scorecard is proposed, this is a tool that provides executives and managers with a comprehensive framework that translates the vision, mission, objectives and principles in institutional strategies. These strategies seek action consistent...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
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| বিন্যাস: | bachelorThesis |
| ভাষা: | spa |
| প্রকাশিত: |
2012
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://dspace.ups.edu.ec/handle/123456789/1835 |
| ট্যাগগুলো: |
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ট্যাগ যুক্ত করুন | সংক্ষিপ্ত: | Designing a strategic planning methodology based on Balanced Scorecard is proposed, this is a tool that provides executives and managers with a comprehensive framework that translates the vision, mission, objectives and principles in institutional strategies. These strategies seek action consistent with the objectives, the same may be measured consistently by performance indicators, which allow us to evaluate the performance of each of the areas, through a combination of financial and non-financial. |
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