Análisis de las caracteristicas de la microempresa formal dedicada a la comercialización de medicina natural en la parroquia Villaflora en la ciudad de Quito

This research shows the analysis of the characteristics of formal micro dedicated to the commercialization of natural medicine, in order to determine the main factors impeding optimal performance in the market, how to meet the needs and demands of the plaintiffs and take advantage of opportunities in this productive sector. The first chapter contains an analysis of the economic, political, social and environmental sector that determines the actual situation of the development of the country and how this affects the normal functioning of the commercial sector of natural medicine. So the microenvironment of the commercial sector is also examined through the study of Porter's five forces that determine the dynamics of action of competitors, suppliers, substitutes and buyers. The second chapter describes the study of market in which the importance of investigating the characteristics and variables impact of formal micro and develop clear ideas of how to properly conduct business and learn how clients and entrepreneurs interact in the environment is determined. This chapter considers the central development of this research and detailing the key factors for optimal performance of micro entrepreneurs through the study of price, product, place and promotion governing the marketing of natural medicine. Finally, it is proposed conclusions for each chapter detailing the main factors that determine the threats posed by the micro business sector and the opportunities that allow the efficient growth of its business environment.

• Yazar: Duque Ayala, Cinthia Elizabeth (author)
• Materyal Türü: bachelorThesis
• Dil: spa
• Baskı/Yayın Bilgisi: 2015
• Konular: ADMINISTRACIÓN DE EMPRESAS; NATUROPATÍA
• Online Erişim: http://dspace.ups.edu.ec/handle/123456789/11361