Diseño de plan de marketing para la Cooperativa de Ahorro y Crédito Fortaleza ubicada en la provincia de Imbabura cantón Urcuquí.

Nowadays the Cooperativismo it is the biggest socioeconomic movement of the humanity; for this reason, the Solidary Economy is the economic, social, political and cultural system, which has allowed improve the standard of living living of millions of people especially middle and lower class , Emphasizing values and principles of solidarity, equity and justice. We will start by knowing to the Institution as such, the environment where it develops, the growth that has had on the market. The Cooperative Fortaleza is one of those Institutions who promotes economic growth, is worth emphasizing the efforts of all those who are part of this institution, from the members until to the different Departments that in spite of the stumbles that they have presented since his beginnings until today it be kept on the market and have grown up to become the pioneer in the Canton Urcuquí. Qualified for the Superintendence of Popular and Solidary Economy.

• Hovedforfatter: Cueva Inga, Jenny Andrea (author)
• Andre forfattere: Fernández Heredia, Ana Lucia (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2014
• Fag: ADMINISTRACIÓN DE EMPRESAS; MARKETING; BANCOS COOPERATIVOS
• Online adgang: http://dspace.ups.edu.ec/handle/123456789/6893