Plan de marketing para agroindustria láctea de pequeños productores de Santo Domingo-Nutralac, del cantón Cayambe provincia de Pichincha
Nutralac is a center that produces and sells raw milk, cheese, mozzarella and yogurt, is located in Cayambe, Pichincha province; the organization represents small milk producers, so consider developing our thesis in order to provide a tool to help improve their sales. Determine acceptance, in this p...
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| Үндсэн зохиолч: | |
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| Бусад зохиолчид: | , |
| Формат: | bachelorThesis |
| Хэл сонгох: | spa |
| Хэвлэсэн: |
2014
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| Нөхцлүүд: | |
| Онлайн хандалт: | http://dspace.ups.edu.ec/handle/123456789/6423 |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Шошго нэмэх | _version_ | 1863428298707566592 |
|---|---|
| author | Albuja Arias, Jorge Marcelo |
| author2 | Naranjo Pastor, Jorge Marcelo Torres Fraga, Hipatia Catalina |
| author2_role | author author |
| author_facet | Albuja Arias, Jorge Marcelo Naranjo Pastor, Jorge Marcelo Torres Fraga, Hipatia Catalina |
| author_role | author |
| collection | Repositorio Universidad Politécnica Salesiana |
| dc.contributor.none.fl_str_mv | Tapia Guerrero, Rodney Hernán |
| dc.creator.none.fl_str_mv | Albuja Arias, Jorge Marcelo Naranjo Pastor, Jorge Marcelo Torres Fraga, Hipatia Catalina |
| dc.date.none.fl_str_mv | 2014-06-05T23:57:17Z 2014-06-05T23:57:17Z 2014-02 |
| dc.format.none.fl_str_mv | application/pdf application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.ups.edu.ec/handle/123456789/6423 |
| dc.language.none.fl_str_mv | spa |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Politécnica Salesiana instname:Universidad Politécnica Salesiana instacron:UPS |
| dc.subject.none.fl_str_mv | PLAN DE MARKETING PRODUCCIÓN LACTEOS |
| dc.title.none.fl_str_mv | Plan de marketing para agroindustria láctea de pequeños productores de Santo Domingo-Nutralac, del cantón Cayambe provincia de Pichincha |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | Nutralac is a center that produces and sells raw milk, cheese, mozzarella and yogurt, is located in Cayambe, Pichincha province; the organization represents small milk producers, so consider developing our thesis in order to provide a tool to help improve their sales. Determine acceptance, in this paper the analysis of micro and macro environment in which the organization SWOT was determined after defining the problem, which was solved by the application of research methods, tasting and taking surveys was conducted Nutralac of products and segment the market to be targeted. With the results of the research proposed, implemented several marketing strategies which allow them to enter through penetration by price, position your brand in the market and expand its distribution coverage. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UPS_ed224f6161e2953788df5fdc03bbdbfd |
| instacron_str | UPS |
| institution | UPS |
| instname_str | Universidad Politécnica Salesiana |
| language | spa |
| network_acronym_str | UPS |
| network_name_str | Repositorio Universidad Politécnica Salesiana |
| oai_identifier_str | oai:dspace.ups.edu.ec:123456789/6423 |
| publishDate | 2014 |
| reponame_str | Repositorio Universidad Politécnica Salesiana |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Politécnica Salesiana - Universidad Politécnica Salesiana |
| repository_id_str | 1737 |
| spelling | Plan de marketing para agroindustria láctea de pequeños productores de Santo Domingo-Nutralac, del cantón Cayambe provincia de PichinchaAlbuja Arias, Jorge MarceloNaranjo Pastor, Jorge MarceloTorres Fraga, Hipatia CatalinaPLAN DE MARKETINGPRODUCCIÓNLACTEOSNutralac is a center that produces and sells raw milk, cheese, mozzarella and yogurt, is located in Cayambe, Pichincha province; the organization represents small milk producers, so consider developing our thesis in order to provide a tool to help improve their sales. Determine acceptance, in this paper the analysis of micro and macro environment in which the organization SWOT was determined after defining the problem, which was solved by the application of research methods, tasting and taking surveys was conducted Nutralac of products and segment the market to be targeted. With the results of the research proposed, implemented several marketing strategies which allow them to enter through penetration by price, position your brand in the market and expand its distribution coverage.Nutralac es un centro de acopio, que produce y comercializa leche cruda, queso fresco, mozzarella y yogurt; está ubicada en Cayambe, provincia de Pichincha; la organización agrupa a pequeños productores de leche, por lo que consideramos desarrollar nuestra tesis con la finalidad de proporcionarles una herramienta que ayude a mejorar sus niveles de ventas. En el presente trabajo se realizó el análisis del micro y macro ambiente con lo cual se determinó el FODA de la organización, luego de definir el problema, se resolvió que mediante la aplicación de métodos de investigación, degustación y toma de encuestas; determinar la aceptación de los productos Nutralac y segmentar el mercado al que debe dirigirse. Con los resultados de la investigación se propone, ejecuten varias estrategias de marketing las cuales les permitirá ingresar a través de penetración por precio, posicionar su marca en el mercado y ampliar su cobertura de distribución.Tapia Guerrero, Rodney Hernán2014-06-05T23:57:17Z2014-06-05T23:57:17Z2014-02info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisapplication/pdfapplication/pdfhttp://dspace.ups.edu.ec/handle/123456789/6423spainfo:eu-repo/semantics/openAccessreponame:Repositorio Universidad Politécnica Salesianainstname:Universidad Politécnica Salesianainstacron:UPS2019-01-01T19:12:38Zoai:dspace.ups.edu.ec:123456789/6423Institucionalhttps://dspace.ups.edu.ec/Institución privadahttps://www.ups.edu.ec/https://dspace.ups.edu.ec/oai.Ecuador...opendoar:17372019-01-01T19:12:38Repositorio Universidad Politécnica Salesiana - Universidad Politécnica Salesianafalse |
| spellingShingle | Plan de marketing para agroindustria láctea de pequeños productores de Santo Domingo-Nutralac, del cantón Cayambe provincia de Pichincha Albuja Arias, Jorge Marcelo PLAN DE MARKETING PRODUCCIÓN LACTEOS |
| status_str | publishedVersion |
| title | Plan de marketing para agroindustria láctea de pequeños productores de Santo Domingo-Nutralac, del cantón Cayambe provincia de Pichincha |
| title_full | Plan de marketing para agroindustria láctea de pequeños productores de Santo Domingo-Nutralac, del cantón Cayambe provincia de Pichincha |
| title_fullStr | Plan de marketing para agroindustria láctea de pequeños productores de Santo Domingo-Nutralac, del cantón Cayambe provincia de Pichincha |
| title_full_unstemmed | Plan de marketing para agroindustria láctea de pequeños productores de Santo Domingo-Nutralac, del cantón Cayambe provincia de Pichincha |
| title_short | Plan de marketing para agroindustria láctea de pequeños productores de Santo Domingo-Nutralac, del cantón Cayambe provincia de Pichincha |
| title_sort | Plan de marketing para agroindustria láctea de pequeños productores de Santo Domingo-Nutralac, del cantón Cayambe provincia de Pichincha |
| topic | PLAN DE MARKETING PRODUCCIÓN LACTEOS |
| url | http://dspace.ups.edu.ec/handle/123456789/6423 |