Estructuración de un sistema de gestión para la comercialización florícola en la parroquia "El Ángel" en la provincia del Carchi.

Given the dynamism of the marketing of flowers, the flower farms in the parish "El Angel", they require an increasingly modernized and systematic approach; It is structured and implemented a series of techniques and tools that today are of great importance as the Business Plan for Marketin...

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Autor principal: Enríquez Coral, Alexandra Maribel (author)
Altres autors: Herrera Guambo, Jessica Marisol (author), Yachimba Quinchuela, Daniela Alexandra (author)
Format: bachelorThesis
Idioma:spa
Publicat: 2015
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Accés en línia:http://dspace.ups.edu.ec/handle/123456789/9158
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Sumari:Given the dynamism of the marketing of flowers, the flower farms in the parish "El Angel", they require an increasingly modernized and systematic approach; It is structured and implemented a series of techniques and tools that today are of great importance as the Business Plan for Marketing, which is essential for floriculture; because it allows them to renew and integrate new technologies in the various activities they perform.