Análisis de los principales factores que influyen en la fidelización de los canales de distribución en relación con el servicio de los proveedores de micro mercados de la ciudad de Cuenca sector urbano
Promotions, discounts and offers are some of the factors that help to retain a distribution channel with its suppliers, however these are not always taken into account, thus creating a wide room for the infidelity of distribution channels with their suppliers. In the present investigation these fact...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://dspace.ups.edu.ec/handle/123456789/21277 |
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Add Tag | Summary: | Promotions, discounts and offers are some of the factors that help to retain a distribution channel with its suppliers, however these are not always taken into account, thus creating a wide room for the infidelity of distribution channels with their suppliers. In the present investigation these factors have been analyzed and tabulated. |
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