Reportaje audiovisual: análisis de la estructura de la comunicación publicitaria aplicada al spot de televisión

The audiovisual report will aim to understand and explain the structure of advertising communication so as to obtain beneficial to know the elements of the television advertising spot information, through the development and research of advertising communication this is the complexity It proposed for the present study. Whose relevance is to understand the relationships that enable the articulation of processes, models, systems and messages on the stage of advertising communication; and forms of production and control of meaning within the advertising structure. It is understand advertising as a technical task of communication in the market and understand this as an exercise in functional trend, traditionally applied in advertising and television entertainment or as a consumer product. The study also complemented by a confrontation of ethical character; since the advertising communication, he is proposing its own axiological scenario. What is sought is conceptually understand the process of advertising communication thus determining the elements that apply to society through the study of several specialists dedicated to the production of television spots who will provide your criteria based on practice advertising. The importance and relationship of the same with communication between various aspects relating to the development and training of the TV spot for that manufacturer to obtain the desired order in society.

• 主要作者: Quijano Erazo, Gabriela Nataly (author)
• 格式: bachelorThesis
• 語言: spa
• 出版: 2015
• 主題: COMUNICACIÓN VISUAL; MEDIOS DE COMUNICACIÓN DE MASAS; TELEVISIÓN
• 在線閱讀: http://dspace.ups.edu.ec/handle/123456789/9439