Innovar y simplificar la difusión de estrategias publicitarias en los nuevos emprendedores de la ciudad de Ambato
The new entrepreneurs in the manufacture of footwear in the city of Ambato, are experiencing a time of change in social, economic, political, administrative, legal, cultural structures, so they are not only obliged to modernize their productions with new technologies manufacturing, but, in addition,...
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| Natura: | bachelorThesis |
| Lingua: | spa |
| Pubblicazione: |
2023
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| Soggetti: | |
| Accesso online: | https://repositorio.uta.edu.ec/handle/123456789/38521 |
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Aggiungi Tag | Riassunto: | The new entrepreneurs in the manufacture of footwear in the city of Ambato, are experiencing a time of change in social, economic, political, administrative, legal, cultural structures, so they are not only obliged to modernize their productions with new technologies manufacturing, but, in addition, it is unavoidable that they be framed in social networks, so that their already modernized manufacturing is disseminated with advertising strategies that facilitate broad communication and bringing supply and demand closer to the already globalized world of the 21st century. It is important to understand that shoemaking and marketing need new technologies and trends, allowing regular and future customers to adjust colors, materials, sizes, fashion and footwear accessories to buy. Injecting creativity, a virtual store should be added, which is open 24 hours a day and every day of the year, where all kinds of shoes will be offered, dress, casual, sports and sandals for women, men, children, including shipping, with agreements from all transport companies in the town. The technological boom, personalized customer service, competition, will create strength aimed at sales, turning insecurity into motivation and credibility |
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