Las aplicaciones de la inteligencia artificial en las campañas publicitarias: un caso aplicado al Hospital Durán
This thesis focuses on the proper implementation of a digital campaign creation process, where each step incorporates tools that integrate artificial intelligence (AI). The research aims to assess the impact and efficiency of utilizing AI in digital campaigns. Through the analysis of various campaig...
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| Format: | bachelorThesis |
| Veröffentlicht: |
2023
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| Online Zugang: | https://repositorio.uta.edu.ec/handle/123456789/39709 |
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Tag hinzufügen | Zusammenfassung: | This thesis focuses on the proper implementation of a digital campaign creation process, where each step incorporates tools that integrate artificial intelligence (AI). The research aims to assess the impact and efficiency of utilizing AI in digital campaigns. Through the analysis of various campaigns, interviews, focus groups, and theories, this study aims to determine how the integration of AI can improve the overall performance and reach of digital advertising. The research will explore the acceptance and effectiveness of AI in optimizing campaign strategies, ultimately seeking to enhance the outcomes of digital marketing efforts. |
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