Análisis de la identidad de producto y su influencia en el éxito de ventas en el nicho de mercado europeo: Estudio de caso Paqocha
Paqocha, an Ecuadorian apparel brand, stands out as a relevant case study due to its successful venture into the European market. Established in 2006, Paqocha has achieved international recognition, marketing garments woven with alpaca wool, produced by members of Andean communities in the highlands...
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| 主要作者: | |
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| 格式: | bachelorThesis |
| 語言: | spa |
| 出版: |
2024
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| 主題: | |
| 在線閱讀: | https://repositorio.uta.edu.ec/handle/123456789/40910 |
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