Diseño de identidad corporativa para la difusión y comunicación institucional, para el centro de apoyo escolar “Sweet Home” de la ciudad de Ambato provincia de Tungurahua
This graduation project addresses the topic of creating a complete corporate identity for the "Sweet Home" school support center, which is mainly aimed at parents. Child support centers play a fundamental role in the development and early education of children, however, in many cases they...
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| 格式: | bachelorThesis |
| 語言: | spa |
| 出版: |
2024
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| 主題: | |
| 在線閱讀: | https://repositorio.uta.edu.ec/handle/123456789/42875 |
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添加標簽 | 總結: | This graduation project addresses the topic of creating a complete corporate identity for the "Sweet Home" school support center, which is mainly aimed at parents. Child support centers play a fundamental role in the development and early education of children, however, in many cases they lack a defined brand image and adequate dissemination strategies, which limits their ability to highlight their services, values and benefits, making it difficult to attract and retain families. To address this problem, various strategies were applied to strengthen the brand image, improve communication and establish an emotional connection with the target audience. This included the development of a visual identity system, the creation of a corporate identity manual, the design and production of P.O.P material pieces, and the generation of informative, social and emotional content aimed at parents, which was disseminated through various communication channels. In addition, an analysis was carried out of projects and success stories in strengthening the corporate identities of child development centers, with the purpose of identifying strategies, tools and best practices that could be adapted and applied in the case of "Sweet Home". |
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