Modelo de negocio para el desarrollo de indumentaria gamer en la ciudad de Ambato

This project arises from the need to specifically target the gamer community that has experienced considerable growth in recent years, thanks to the Internet and globalization. This group has become a potential market with great influence. However, in the city of Ambato its potential has been untapped at the local level. The members of this tribe are forced to purchase their products in other cities or countries. The main objective of this project is to implement a business model that meets the needs identified through a study aimed at the target audience, taking into account their preferences, trends and the level of quality they demand. The fundamental information for the development of the project will be obtained through surveys and interviews in direct collaboration with representatives of the gamer community. These data will be analyzed in an exhaustive way, with the purpose of turning them into essential elements for the definition of the business model and the proposal of an appropriate clothing collection. Through the study of real cases and the application of information gathering methods, it was possible to ascertain the real local needs and new trends in the urban tribes of young people who make up the target group. These young people claim that, despite the fact that modern society is more empathetic, there are still large traditional sectors that are completely unaware of their culture, minimizing their needs and ignoring them in most cases. For this reason, the existence of a specialized business model can offer quality, novel and profitable garments to meet their demands.

• Yazar: Ramirez Naranjo, Katherine Johanna (author)
• Materyal Türü: bachelorThesis
• Dil: spa
• Baskı/Yayın Bilgisi: 2023
• Konular: MODELO DE NEGOCIO; COMUNIDAD GAMER; TRIBU URBANA; DISEÑO DE COLECCIÓN.
• Online Erişim: https://repositorio.uta.edu.ec/jspui/handle/123456789/39550