Diseño de material editorial para la divulgación de los atractivos naturales turísticos que brinda la ciudad de Baños de Agua Santa

Baños de Agua Santa is one of Ecuador's most important tourist destinations, known for its natural wealth, stunning waterfalls, thermal springs, and a wide range of adventure activities. However, despite its potential, the promotion of its natural attractions remains limited, as the available information is not always clear, accessible, or visually appealing to visitors. This lack of adequate materials makes it difficult for tourists to navigate the destination and fully experience its offerings, highlighting the need for a strategic intervention to improve the dissemination of its natural resources. This project aims to design editorial materials to promote the natural tourist attractions of Baños de Agua Santa. Various studies have shown that most tourists prefer to access information through printed formats such as brochures and maps. However, the current supply in the city does not fully meet these needs, limiting the visitor experience and the effective promotion of the destination. For this reason, the project focuses on developing a visually appealing and functional resource that provides clear and detailed information about the destination’s main natural attractions. The methodology combines an analysis of tourist preferences with editorial design principles, ensuring an accessible, informative, and aesthetically attractive product. As a result, this editorial material is expected to enhance the tourist experience, strengthen destination promotion, and encourage sustainable tourism in the region. This will help Baños de Agua Santa establish itself as a benchmark in the dissemination of its natural resources, boosting its positioning in the tourism sector.

• Autor Principal: Solis Pineda, Sarahi Jennifer (author)
• Formato: bachelorThesis
• Publicado: 2025
• Subjects: MATERIAL EDITORIAL; TURISMO; ATRACTIVOS NATURALES; ATRACTIVOS TURÍSTICOS.
• Acceso en liña: https://repositorio.uta.edu.ec/handle/123456789/44036