Estrategias publicitarias como aporte para el reconocimiento de la empresa “Multimarcas Alnar Importadores” de la ciudad de Ambato
The company Multimarcas Alnar Importers of the city of Ambato is dedicated to the sale of vehicle accessories in the city, is 9 years in the market and which focuses on seeking recognition of your company. Currently the company is in the stage of growth, which is essential to have a better recogniti...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | bachelorThesis |
| יצא לאור: |
2025
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| נושאים: | |
| גישה מקוונת: | https://repositorio.uta.edu.ec/handle/123456789/44059 |
| תגים: |
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הוספת תג | סיכום: | The company Multimarcas Alnar Importers of the city of Ambato is dedicated to the sale of vehicle accessories in the city, is 9 years in the market and which focuses on seeking recognition of your company. Currently the company is in the stage of growth, which is essential to have a better recognition in the future. For this reason, the present work has focused on the internal and external environment of the company, with the purpose of This project investigated people from 30 to 45 years old in the city of Ambato, using a mixed qualitative and quantitative approach. The research seeks to ensure the effectiveness of the project through a simple and impactful approach, offering useful resources for future generations. The objective was to analyze the reality of knowledge about the sale of vehicle accessories in the city. On this basis, strategies were designed to make visible and inform about the subject, complemented with contributions from digital marketing professionals. Thus the resulting proposal according to the research directed in the right way to identify and design advertising strategies aimed at current and potential customers through digital media. |
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