Estrategias de marketing para el posicionamiento de Quinde Agencia Creativa” en el mercado de la zona 3

The present research study entitled "Marketing strategies for the positioning of 'Quinde Agencia Creativa' in the market of zone 3" has as its main objective the development of marketing strategies to effectively position the Ambato company "Quinde Agencia Creativa" in the Ambato market. To achieve the objectives set out in this research, a quantitative approach was used, as well as a market study with a PEST and SWOT analysis to evaluate the current state of the company. In addition, a descriptive and exploratory research methodology was used, together with a bibliographic review, in order to gather data from previous works to support this study. Likewise, field research was carried out to analyze the type of market and the number of companies present in the city of Ambato. Through interviews and surveys applied to a representative sample of the population, we obtained as a result the support of citizens for the positioning campaign in the Ambato market. In conclusion, this study will allow the implementation of digital strategies that will contribute to the successful positioning of "Quinde Agencia Creativa" in the market of the city of Ambato.

• Үндсэн зохиолч: Solis Morales, Kevin Roberto (author)
• Формат: bachelorThesis
• Хэл сонгох: spa
• Хэвлэсэн: 2024
• Нөхцлүүд: MARKETING DIGITAL; REDES SOCIALES; ESTRATEGIAS; AUDIOVISUAL; BRIEF
• Онлайн хандалт: https://repositorio.uta.edu.ec/handle/123456789/41284