La producción audiovisual como apoyo para fomentar el turismo cultural en el caserío Teligote del cantón Pelileo
Tourism generates income and fosters economic and sociocultural growth in various localities. This research focused on dissemination strategies to revitalize tourism activities in the Teligote hamlet through audiovisual production and the use of digital platforms such as Instagram, Facebook, TikTok...
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| Autor principal: | |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2024
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| Assuntos: | |
| Acesso em linha: | https://repositorio.uta.edu.ec/handle/123456789/42714 |
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Adicionar Tag | Resumo: | Tourism generates income and fosters economic and sociocultural growth in various localities. This research focused on dissemination strategies to revitalize tourism activities in the Teligote hamlet through audiovisual production and the use of digital platforms such as Instagram, Facebook, TikTok and YouTube. Using a combined qualitative and quantitative approach, surveys were conducted that revealed a significant lack of awareness of these attractions. To address this problem, a series of audiovisual products highlighting the cultural and touristic richness of Teligote is proposed. These contents will be disseminated on social networks and will be complemented by advertising posts. The campaign aims to increase awareness and appreciation of Teligote's tourist attractions, promoting their preservation and tourism development. |
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