La Producción audiovisual como aporte a la identificación cultural de la Parroquia San Antonio de Pasa de la Provincia de Tungurahua
Pasa is a parish belonging to the province of Tungurahua, located 17 km from the Ambato canton, along the Miraflores Bajo road and the Aguajan Recreational Complex. It is a parish that is characterized by having a temperate climate, but above all it is an area rich in cultural and natural heritage,...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2024
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| Accés en línia: | https://repositorio.uta.edu.ec/handle/123456789/42864 |
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Afegir etiqueta | Sumari: | Pasa is a parish belonging to the province of Tungurahua, located 17 km from the Ambato canton, along the Miraflores Bajo road and the Aguajan Recreational Complex. It is a parish that is characterized by having a temperate climate, but above all it is an area rich in cultural and natural heritage, hard-working, conservative and protective people with their traditions and beliefs. In addition, it is a place that has a variety of ecological and community tourist places. In this project, through a field investigation of the Pasa parish, we seek to investigate the possible causes of why there was no longer much tourist circulation and there is an economic decline. It was concluded that the parish, through its products and tourist sites, has a lot to offer to society, the main problems are that it has tourist independence by belonging to a more recognized counterpart, because the parish belongs to the Ambato canton and therefore the surrounding places are not taken into account for the dissemination of ecological and community tourist destinations. Because this audiovisual production strategy (short videos) was executed for people who like tourism and seek to discover new places that are close to home. The design process was developed using research tools (interviews), which were used to know the opinion of the target audience. |
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