La incidencia de las campañas publicitarias para la importancia de la salud mental en la ciudad de Ambato en el periodo 2019-2021
This research project identified mental health as a social problem, it affects people of all ages, however, young people are more likely to have a mental health problem. After reviewing previous social campaigns, goals were developed to support future campaigns and consider several important aspects...
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Formaat: | bachelorThesis |
| Taal: | spa |
| Gepubliceerd in: |
2023
|
| Onderwerpen: | |
| Online toegang: | https://repositorio.uta.edu.ec/handle/123456789/38535 |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
Voeg label toe | Samenvatting: | This research project identified mental health as a social problem, it affects people of all ages, however, young people are more likely to have a mental health problem. After reviewing previous social campaigns, goals were developed to support future campaigns and consider several important aspects. The main objective of this project is to determine the effectiveness of the advertising campaigns presented, after which improvement guidelines will be given for future campaigns. The applied methodology is based on using the deductive and inductive method, which will use existing theories and present new knowledge to people, for this a quali quantitative approach will be using information gathering techniques to measure the effectiveness of the campaigns. A bibliographical investigation and a field investigation were carried out to know and collect the necessary data to determine a proposal. The data to determine the population and sample are taken from the INEC database. Finally, dimensions of each variable were established to formulate the questions of the surveys and interviews. The proposal is based on presenting improvement guidelines that help the next social campaigns to be more effective and have a greater reach to achieve the objective of raising awareness among people about the topic presented. The quantitative results that were obtained helped to determine that a certain percentage of the public studied did not remember the campaigns, while the qualitative results show that each campaign had difficulties in the strategies and these problems are what caused the campaigns to have no impact and an impact. According to the verification of the hypothesis through the chi-square, it was determined that the campaigns studied had a 32% effectiveness. |
|---|