La Neuropublicidad en la industria comercializadora de gorras y sombreros en Tungurahua

Neuro publicity, by understanding sensory and neural studies, directs all its analysis and experimentation towards the senses, seeking as a response the brain behavior of a group of people to advertising stimuli. Due to this, companies and brands use various techniques, such as a color palette based...

詳細記述

保存先:
書誌詳細
第一著者: Martínez Núñez, Pablo Andrés (author)
フォーマット: bachelorThesis
言語:spa
出版事項: 2024
主題:
オンライン・アクセス:https://repositorio.uta.edu.ec/handle/123456789/42871
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