La Neuropublicidad en la industria comercializadora de gorras y sombreros en Tungurahua
Neuro publicity, by understanding sensory and neural studies, directs all its analysis and experimentation towards the senses, seeking as a response the brain behavior of a group of people to advertising stimuli. Due to this, companies and brands use various techniques, such as a color palette based...
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| Autor principal: | |
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2024
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| Matèries: | |
| Accés en línia: | https://repositorio.uta.edu.ec/handle/123456789/42871 |
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