Productos editoriales para fortalecer la imagen corporativa de la empresa PATRICIO CEPEDA CIA.LTDA

This project proposes the creation of editorial products to strengthen the corporate image of the company PATRICIO CEPEDA CIA. LTDA., an organization that stands out in the manufacture of bus bodies in the province of Tungurahua, Ecuador. Given the lack of graphic resources that effectively communicate its identity, editorial products are developed to cover the variety and quality in the manufacture of bus bodies. These resources will enhance product presentation, highlight key features such as models and equipment, and facilitate customer decision-making. The proposal incorporates graphic and editorial design principles, emphasizing clarity, aesthetics and functionality. Through the use of catalogs and other materials, the aim is to increase the company's competitiveness in a highly dynamic market. It will not only make the company stand out in the market, but will also facilitate better communication with its target audience and strengthen its corporate image. It also contributes by enhancing its presence both regionally and nationally. This effort consolidates PATRICIO CEPEDA CIA. LTDA. as a professional, reliable and visually impressive brand in its sector.

• Hovedforfatter: Muyulema Molina, Byron Paul (author)
• Format: bachelorThesis
• Udgivet: 2025
• Fag: DISEÑO EDITORIAL; IMAGEN CORPORATIVA; PRODUCTOS EDITORIALES; IDENTIDAD VISUAL; CARROCERÍAS; COMUNICACIÓN VISUAL
• Online adgang: https://repositorio.uta.edu.ec/handle/123456789/44152