Campaña social media como estrategia de difusión sobre la violencia de género hacia la mujer dirigido a personas entre 20 y 24 años en la ciudad de Ambato
The main objective of this integrating project is to use social networks as a means of dissemination about a social campaign aimed at gender violence against women in Ambato, considering that social networks are currently known for being part of the daily life of people, being a main source of infor...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2023
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| Accés en línia: | https://repositorio.uta.edu.ec/handle/123456789/38545 |
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Afegir etiqueta | Sumari: | The main objective of this integrating project is to use social networks as a means of dissemination about a social campaign aimed at gender violence against women in Ambato, considering that social networks are currently known for being part of the daily life of people, being a main source of information for society and the target audience to which it is directed, taking into account the chosen social problem in which it has been addressed. raised the problem in order to mark a dissemination strategy communicating the main characteristics that trigger any type of violence, whether physical, sexual or psychological. "Any action or conduct based on their gender that causes or does not cause death, damage and/or physical, sexual, psychological, economic or patrimonial, gynecological-obstetric suffering to women, both in the public and private spheres" (Asamblea Nacional de la República el Ecuador, 2018). According to the data collection, from the interviews and surveys applied, using a quantitative approach which was carried out on 375 people, in order to define the main characteristics that give rise to this type of violence and a qualitative approach that helps to obtain real information about this social phenomenon It was obtained as a result that gender violence against women begins in the family nucleus, being that in Ecuador "6 out of 10 women have experienced some type of gender violence" National Survey of Family Relations and gender violence against women, Therefore, for the development of the campaign, the main idea is to raise awareness about this social phenomenon from each family, applying a media plan in which the main platforms that are going to be used in the campaign are displayed and what product is going to go. in each one of them. |
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