Diseño editorial en la composición de libros para la difusión del patrimonio cultural de Ambato
The main objective of this project is editorial design for the composition of books that disseminate the cultural heritage of Ambato. There is a significant loss of Ambato's cultural identity due to increasing globalization and cultural homogenization. This initiative aims to promote and preser...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://repositorio.uta.edu.ec/jspui/handle/123456789/42716 |
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Add Tag | Summary: | The main objective of this project is editorial design for the composition of books that disseminate the cultural heritage of Ambato. There is a significant loss of Ambato's cultural identity due to increasing globalization and cultural homogenization. This initiative aims to promote and preserve the city's rich cultural heritage, fostering a sense of belonging and awareness about its protection through editorial design, including photography, graphic design, composition, and layout. The project employed a qualitative approach, involving interviews with professionals in Editorial Design, photography, and Cultural Heritage experts. Additionally, a quantitative approach was used through a survey targeting Ambato residents to understand their knowledge and perceptions of local cultural heritage. |
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