Caracterización de la mascota ‘Nicanor’ del Club Técnico Universitario para generar sentido de pertenencia en la hinchada
The project "Characterization of the mascot ‘Nicanor’ of Club Técnico Universitario to generate a sense of belonging among its fans" aims to design and conceptualize a mascot that reinforces the club's identity and emotionally connects with its community. Based on the hero archetype a...
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| Formaat: | bachelorThesis |
| Gepubliceerd in: |
2025
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| Online toegang: | https://repositorio.uta.edu.ec/handle/123456789/44053 |
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Voeg label toe | Samenvatting: | The project "Characterization of the mascot ‘Nicanor’ of Club Técnico Universitario to generate a sense of belonging among its fans" aims to design and conceptualize a mascot that reinforces the club's identity and emotionally connects with its community. Based on the hero archetype and a dynamic cartoon style, ‘Nicanor’ conveys values such as leadership, courage, and pride. The proposal was developed through benchmarking, bibliographic research, fan surveys, and interviews with administrative staff and illustration specialists, achieving unanimous validation of the design. The mascot is conceived as a versatile resource that can be used on social media, events, and merchandising products, strengthening the bond between the club and its supporters. This project significantly contributes to the emotional positioning of Club Técnico Universitario, establishing ‘Nicanor’ as a symbol of motivation, unity, and belonging for its fanbase |
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