Gestión de branding de los productos lácteos del sector productor de la provincia de Tungurahua

The deep-rooted entrepreneurial tradition in the province of Tungurahua has led to a constant flow of new businesses each year, each eager to stand out in a saturated market. The similarities between brands have heightened the challenge of achieving effective positioning, resulting in the ephemeral...

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Dettagli Bibliografici
Autore principale: Campaña Arcos, Iryna Guadalupe (author)
Natura: bachelorThesis
Lingua:spa
Pubblicazione: 2024
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Accesso online:https://repositorio.uta.edu.ec/jspui/handle/123456789/41258
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