Gestión de branding de los productos lácteos del sector productor de la provincia de Tungurahua
The deep-rooted entrepreneurial tradition in the province of Tungurahua has led to a constant flow of new businesses each year, each eager to stand out in a saturated market. The similarities between brands have heightened the challenge of achieving effective positioning, resulting in the ephemeral...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://repositorio.uta.edu.ec/jspui/handle/123456789/41258 |
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