Campaña social para la concientización del bienestar animal en beneficio de la Fundación Paquito, en Ambato
The “Paquito” Foundation of the city of Ambato is dedicated to the rescue of pets as a primary activity. Its objectives have expanded over the years to help animals from the source of the problem, with well-being socializations, sterilization campaigns. and else. topics that contribute to animal wel...
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| フォーマット: | bachelorThesis |
| 言語: | spa |
| 出版事項: |
2024
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| 主題: | |
| オンライン･アクセス: | https://repositorio.uta.edu.ec/handle/123456789/41255 |
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タグ追加 | 要約: | The “Paquito” Foundation of the city of Ambato is dedicated to the rescue of pets as a primary activity. Its objectives have expanded over the years to help animals from the source of the problem, with well-being socializations, sterilization campaigns. and else. topics that contribute to animal welfare. To obtain the necessary funds for their activities, they offer dog grooming, pet-shop, garage sales. It is for this reason that this project has focused on promoting the work of the foundation through a social campaign to contribute to raising awareness of animal welfare. In order to inform the necessary aspects for compliance with animal welfare. Through surveys and interviews, the necessary information was collected to know the current situation of the two variables to be applied, animal welfare, on the other hand, the social campaign. Thus, the resulting proposal consists of two strategic phases that include the following: animal welfare information phase: making posts on social networks such as Facebook, Instagram and Tiktok; posters with persuasive information; informative brochure. The next point is the second phase that includes information from the foundation through social networks |
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