Estrategias de difusión para potenciar el atractivo turístico de la granja agroecológica “Los Geranios” en el cantón Píllaro
The present integrative project proposes diffusion strategies to enhance the tourist appeal of the agroecological farm "Los Geranios," located in Píllaro canton. Based on a comprehensive diagnosis, the project identifies key factors for the development of agritourism and establishes a comm...
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| Format: | bachelorThesis |
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2025
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| Online Access: | https://repositorio.uta.edu.ec/handle/123456789/44102 |
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Add Tag | Summary: | The present integrative project proposes diffusion strategies to enhance the tourist appeal of the agroecological farm "Los Geranios," located in Píllaro canton. Based on a comprehensive diagnosis, the project identifies key factors for the development of agritourism and establishes a communication plan focused on strengthening the farm's visual identity, improving its visibility, and connecting with diverse audiences. The mixed-method approach enabled the collection of information through bibliographic analysis, interviews, surveys, and benchmarking, revealing the needs and preferences of the target audience. As a result, strategic actions were proposed, including the implementation of a cohesive visual identity, functional signage, and a digital campaign complemented by traditional media. These initiatives aim to position the farm as a benchmark for sustainable tourism by promoting ancestral heritage, agroecological values, and authenticity. The project strengthens the bond between rural communities and visitors through strategies that enrich the tourist experience. |
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