Branding estratégico para la empresa Urco Asesores de Seguros

The general objective of this research was to develop a strategic branding plan with the purpose of improving the positioning of the brand in the sector, for the company Urco Asesores de Seguros, through a market study. The methodology was based on a descriptive study, with a mixed approach, bibliog...

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Bibliografiske detaljer
Hovedforfatter: Sandoval Cañar, Dennis Javier (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2024
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Online adgang:https://repositorio.uta.edu.ec/handle/123456789/42872
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