Branding estratégico para la empresa Urco Asesores de Seguros

The general objective of this research was to develop a strategic branding plan with the purpose of improving the positioning of the brand in the sector, for the company Urco Asesores de Seguros, through a market study. The methodology was based on a descriptive study, with a mixed approach, bibliog...

• מחבר ראשי: Sandoval Cañar, Dennis Javier (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2024
• נושאים: SEGUROS; DISEÑO GRÁFICO; BRANDING ESTRÁTEGICO; POSICIONAMIENTO DE MARCA; MARKETING DE SERVICIOS
• גישה מקוונת: https://repositorio.uta.edu.ec/handle/123456789/42872