Campaña audiovisual para retratar las culturas étnicas de la provincia de Tungurahua en adolescentes de 12 a 17 años en la ciudad de Ambato
In this project, an exhaustive investigation has been carried out about the possible causes that influence the ignorance of the ethnic cultures of Tungurahua in children and young people from 12 to 17 years old, negatively affecting their recognition, valuation, and cultural preservation. To address...
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| Format: | bachelorThesis |
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2023
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| Accès en ligne: | https://repositorio.uta.edu.ec/handle/123456789/39578 |
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Ajouter un tag | Résumé: | In this project, an exhaustive investigation has been carried out about the possible causes that influence the ignorance of the ethnic cultures of Tungurahua in children and young people from 12 to 17 years old, negatively affecting their recognition, valuation, and cultural preservation. To address this problem comprehensively, a combined qualitative and quantitative approach has been used, which makes it possible to understand and analyze the reality of adolescents in the knowledge of cultural issues. This has confirmed the need to implement a campaign that focuses on the dissemination of information about the indigenous peoples of Tungurahua, this is complemented by the contribution of experts in areas such as ethnic cultures, audiovisual production, and advertising. Likewise, research has been carried out in the field of audiovisual production and advertising to ensure the effectiveness of the strategies that will be carried out in the campaign, obtaining accurate information through audiovisual products and advertising pieces with a simple and impactful approach, which can be used as consultation and support resources for future generations. |
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