Análisis morfológico de la rotulación y cartelismo de los puestos de comida en los mercados urbanos de la ciudad de Ambato
The present investigation and subsequent analysis on the morphology present in the labeling and poster design of the food stalls in the urban markets of the city of Ambato, aims to make known their inadequate morphological configuration, show the errors that they have in their composition. and its c...
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| フォーマット: | bachelorThesis |
| 言語: | spa |
| 出版事項: |
2024
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| 主題: | |
| オンライン･アクセス: | https://repositorio.uta.edu.ec/handle/123456789/42702 |
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タグ追加 | 要約: | The present investigation and subsequent analysis on the morphology present in the labeling and poster design of the food stalls in the urban markets of the city of Ambato, aims to make known their inadequate morphological configuration, show the errors that they have in their composition. and its contribution to the visual pollution, in addition its purpose is to publicize the current state of graphics in these communication media, a study of theoretical bases will be addressed to base the contents and provide a conceptual framework that guides the research. In addition, you can see the implementation of a mixed approach, where the use of documentary and field research is developed, accompanied by an exploratory and descriptive level, classification methods and establishment of parameters for morphological analysis will also be defined. the creation of a sheet, which will help obtain the conclusions required to affirm or deny the proposed hypothesis, finally this project will conclude with the development of a graphic report, which contains the results obtained with this research, thus contributing to the comprehensive understanding between graphics, morphology and culture in urban markets |
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