Nivel de ventas de la peluquería-spa albita en el cantón Durán período 2024.

The company Hair Salon-Spa Albita is located in the Duran canton in the province of Guayas and has been dedicated to hairdressing-spa services since 2021. It is a magical place where you get the attention, advice and quality guaranteed by our experts in haircuts and color, manicures and pedicures, makeup, hairstyles and beauty treatments. All our services are performed with the delicacy and care that our clients deserve. We perform treatments with the latest equipment on the market, its main focus is to offer a relaxation and beauty experience in a cozy and professional environment. The case study aims to analyze the level of sales during the year 2024. The company received high ratings for aspects such as customer service and efficient waiting times, it still faces important challenges such as fierce competition, lack of a solid digital strategy and a limited variety of campaigns. In addition, the lack of a digital reservation management system will affect operational efficiency, especially during high-demand seasons. Customers demonstrate high levels of loyalty, highlighting opportunities to introduce special programs for frequent customers, such as exclusive rewards and benefits. To increase growth, the company plans to strengthen its presence on digital platforms such as Instagram, Facebook, and TikTok, improve the customer experience through digitalization, and build more effective campaigns based on consumer data. These strategies, combined with better financial management and ongoing employee training, can transform current weaknesses into competitive advantages, ensuring the company's sustainability and growth. The case study entitled “Hair Salon-Spa Albita Sales Level in Durán Canton” is an assessment of the sales situation in which the variety of factors that influence the level of sales are analyzed, and to analyze the fundamental elements that determine customer satisfaction, service effectiveness, and the consequences in local markets. The implementation of automated scheduling technologies, reminders, and service customization will improve the customer experience. In terms of marketing, the study showed that a limited presence on social media such as Instagram and TikTok can negatively affect a company's visibility.

• Hovedforfatter: Andaluz Andaluz, María José (author)
• Format: bachelorThesis
• Udgivet: 2025
• Fag: Estrategias; Marketing; Experiencia al cliente; Atención al cliente; Fidelización al cliente; Comercio
• Online adgang: http://dspace.utb.edu.ec/handle/49000/17791