Estrategias de marketing del Comercial "Me Lo Llevo Ec" del Cantón Jujan.

This case study is developed in the commercial ME LO LLEVO EC located in the canton Alfredo Baquerizo Moreno (Jujan), dedicated to the retail sale of clothing for men and women, as well as accessories and fragrances of American origin. Since it started on October 21, 2020, it is considered a young micro-enterprise with aspirations to develop locally and nationally, the same one that has been affected due to the lack of knowledge of the owners about the implication of the strategies. marketing for the efficient development of sales in the local. In this sense, the objectives of the research seek to analyze the marketing strategies developed in the commercial and in the same way determine marketing strategies to increase its sales. The methods used in the research include the analytical-synthetic since it performs an analysis of the problem to establish the need for marketing strategies to improve sales in the commercial, the descriptive one that allows identifying the elements, characteristics and factors related to marketing strategies and the documentary where all the information is compiled under the truthful support of several authors of books, scientific journals and theses related to marketing. Through the use of interview techniques and surveys, it is concluded that the commercial must work in the application of strategies according to the marketing of the 4'P that determines strategies in accordance with the product, price, place and promotion in order to improve microenterprise income.

• 1. autor: Bajaña Piguave, Alexander Patricio (author)
• Format: bachelorThesis
• Wydane: 2022
• Hasła przedmiotowe: Marketing; Estrategias; Ventas; Microempresa; Ingresos
• Dostęp online: http://dspace.utb.edu.ec/handle/49000/11157