Gestión del liderazgo en el comercial agrícola AGROZUR de la ciudad de Buena Fe.

The agricultural commercial AGROZUR located in the city of Buena Fe specifically in the streets of Gabriel Rivera and Ela Alava, is dedicated to the act of marketing agricultural products, the owner of the company is the SR. Guillermo Zurita, the company began its activities as an unknown business where all its activities were carried out by a single person, today it is one of the most recognized businesses dedicated to this activity in the city. The main objective of this project is to determine the management of the business leader and how it influences his staff, due to the growth that his organization has had over the years, forced him to have to hire a staff to help him meet the wishes of his clients, obviously the owner is not an expert in this function because he never prepared himself for this role, and as a result several shortcomings were generated that have harmed the organization. That is why another proposed goal of the case is to provide knowledge about this position to help you with your performance. An exploratory investigation is carried out to know the current situation that the AGROZUR company is going through, the inductive-deductive method allows to analyze particular facts or findings in the investigation, and then draw general conclusions on the subject, an assessment was made through an interview the manager, determining how the leader manages and if he is using all his abilities, and verifying that he motivates his followers.

• Autore principale: Zurita Jorgge, Jhon Williams (author)
• Natura: bachelorThesis
• Pubblicazione: 2022
• Soggetti: AGROZUR; Motivación; Satisfacción del cliente; Gestión de liderazgo
• Accesso online: http://dspace.utb.edu.ec/handle/49000/11247