Gestión de la innovación en Almacén Regalías del cantón Ventanas

The objective of this research work was to know the Innovation Management of Warehouse Regalías, located in the Canton Ventanas, Province of Los Ríos, from the implementation of innovative ideas, basically in technology that helps to optimize its administrative process with the use of a software in the inventory to keep chronological order of sales, purchases, invoices, statements, also, training for planning of management in marketing strategies with regard to advertising and promotion through social networks, which help to improve proximity to future consumers and therefore profitability. The inquiry was focused on the line of investigation; Information and Communication Systems, Entrepreneurship and Innovation, under the sub-line Local Development and Sustainable and Sustainable Entrepreneurship that guides the Faculty of Administration, Finance and Informatics of the Technical University of Babahoyo, and for this purpose it was proposed to do a qualitative research, using inductive method, observation techniques; interview and survey and instruments such as forms for the collection of information.

• Hovedforfatter: Maigua Oñate, Adonis Nahin (author)
• Format: bachelorThesis
• Udgivet: 2021
• Fag: Gestión; Innovación; Tecnología; Marketing
• Online adgang: http://dspace.utb.edu.ec/handle/49000/10589