Transmisión de los Saberes Ancestrales y su Relación con el Desarrollo del Turismo Cultural en la Provincia de Los Ríos

The research analyzes the transmission of ancestral knowledge and its impact on the development of cultural tourism in the province of Los Ríos, Ecuador. Its main objective was to determine how this knowledge can be integrated into the tourism offer to strengthen cultural identity and promote sustainable development. To this end, a mixed approach methodology was used, combining quantitative and qualitative techniques. Surveys were conducted with 200 inhabitants of the province and interviews were conducted with six tourism professionals from the Technical University of Babahoyo. The results showed that the most representative ancestral practices are agricultural production (35%) and natural medicine (29%), although their transmission faces difficulties due to the lack of interest of the new generations (64%). It was identified that older adults are the main transmitters of this knowledge (75 %), but the scarce dissemination and educational strategies limit its preservation. In addition, the study highlighted the need to implement strategies such as the creation of cultural routes, participatory workshops and digital promotion campaigns to strengthen cultural tourism based on the Montubio identity. It was concluded that the integration of ancestral knowledge in tourism can generate economic and cultural benefits, provided that adequate policies are implemented for its promotion and conservation. Finally, it is recommended to promote teaching spaces, community events and strategic alliances between institutions to ensure the continuity of these practices and promote cultural tourism in the province.

• 1. Verfasser: Piedrahita Carriel, Sarai Dolores (author)
• Weitere Verfasser: Vera Tomalá, Esther Denisse (author)
• Format: bachelorThesis
• Veröffentlicht: 2025
• Schlagworte: Saberes ancestrales; Turismo cultural; Ámbito turístico
• Online Zugang: http://dspace.utb.edu.ec/handle/49000/18566