Estrategia de marketing del Gimnasio “Rage Gym” en la parroquia Barreiro del cantón de Babahoyo, periodo 2022.
The scientific research carried out evaluated the marketing strategy of the "Rage Gym" gym in the Barreiro parish of the canton of Babahoyo during the period 2022. A mixed methodology was used that combines qualitative and quantitative techniques, as well as a descriptive investigation wit...
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| Format: | bachelorThesis |
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2023
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| Online pristup: | http://dspace.utb.edu.ec/handle/49000/13721 |
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Dodaj oznaku | _version_ | 1860326271375900672 |
|---|---|
| author | León Guaranda, Ariel Medardo |
| author_facet | León Guaranda, Ariel Medardo |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Mora Aristega, Julio Ernesto |
| dc.creator.none.fl_str_mv | León Guaranda, Ariel Medardo |
| dc.date.none.fl_str_mv | 2023-05-18T01:41:57Z 2023-05-18T01:41:57Z 2023 |
| dc.format.none.fl_str_mv | 35 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/13721 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2023 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Fidelización de clientes Tecnologías de marketing Estrategia de marketing |
| dc.title.none.fl_str_mv | Estrategia de marketing del Gimnasio “Rage Gym” en la parroquia Barreiro del cantón de Babahoyo, periodo 2022. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | The scientific research carried out evaluated the marketing strategy of the "Rage Gym" gym in the Barreiro parish of the canton of Babahoyo during the period 2022. A mixed methodology was used that combines qualitative and quantitative techniques, as well as a descriptive investigation with a sample of users. of the gym and an interview with the owner of the training room. The result found indicates that the lack of an effective customer loyalty strategy may be one of the reasons why the company has experienced a decrease in the number of customers in recent months. In addition, the company must improve its online marketing and advertising strategy and ensure that the implementation of new technologies is effective. Therefore, it is recommended to implement an effective customer loyalty strategy that includes rewards programs, special offers, and discounts for loyal customers. It is also recommended to carry out a regular evaluation of advertising and marketing campaigns, consider hiring an online advertising and marketing expert, and ensure that the implementation of new technologies is effective in maintaining and increasing your customer base in the local market. and compete with other gyms in the area. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_02b070ff70f1984e24d3ca6d0adb6754 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/13721 |
| publishDate | 2023 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2023 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Estrategia de marketing del Gimnasio “Rage Gym” en la parroquia Barreiro del cantón de Babahoyo, periodo 2022.León Guaranda, Ariel MedardoFidelización de clientesTecnologías de marketingEstrategia de marketingThe scientific research carried out evaluated the marketing strategy of the "Rage Gym" gym in the Barreiro parish of the canton of Babahoyo during the period 2022. A mixed methodology was used that combines qualitative and quantitative techniques, as well as a descriptive investigation with a sample of users. of the gym and an interview with the owner of the training room. The result found indicates that the lack of an effective customer loyalty strategy may be one of the reasons why the company has experienced a decrease in the number of customers in recent months. In addition, the company must improve its online marketing and advertising strategy and ensure that the implementation of new technologies is effective. Therefore, it is recommended to implement an effective customer loyalty strategy that includes rewards programs, special offers, and discounts for loyal customers. It is also recommended to carry out a regular evaluation of advertising and marketing campaigns, consider hiring an online advertising and marketing expert, and ensure that the implementation of new technologies is effective in maintaining and increasing your customer base in the local market. and compete with other gyms in the area.The scientific research carried out evaluated the marketing strategy of the "Rage Gym" gym in the Barreiro parish of the canton of Babahoyo during the period 2022. A mixed methodology was used that combines qualitative and quantitative techniques, as well as a descriptive investigation with a sample of users. of the gym and an interview with the owner of the training room. The result found indicates that the lack of an effective customer loyalty strategy may be one of the reasons why the company has experienced a decrease in the number of customers in recent months. In addition, the company must improve its online marketing and advertising strategy and ensure that the implementation of new technologies is effective. Therefore, it is recommended to implement an effective customer loyalty strategy that includes rewards programs, special offers, and discounts for loyal customers. It is also recommended to carry out a regular evaluation of advertising and marketing campaigns, consider hiring an online advertising and marketing expert, and ensure that the implementation of new technologies is effective in maintaining and increasing your customer base in the local market. and compete with other gyms in the area.La investigación científica realizada evaluó la estrategia de marketing del gimnasio "Rage Gym" en la parroquia Barreiro del cantón de Babahoyo durante el periodo 2022. Se utilizó una metodología mixta que combina técnicas cualitativas y cuantitativas, así como una investigación descriptiva con una muestra de usuarios del gimnasio y una entrevista al dueño del local de entrenamiento. El resultado encontrado indica que la falta de una estrategia efectiva de fidelización de clientes puede ser una de las razones por las cuales la empresa ha experimentado una disminución en la cantidad de clientes en los últimos meses. Además, la empresa debe mejorar su estrategia de marketing y publicidad en línea y garantizar que la implementación de nuevas tecnologías sea efectiva. Por lo tanto, se recomienda implementar una estrategia efectiva de fidelización de clientes que incluya programas de recompensas, ofertas especiales y descuentos para clientes leales. También se recomienda realizar una evaluación regular de las campañas publicitarias y de marketing, considerar la contratación de un experto en marketing y publicidad en línea, y garantizar que la implementación de nuevas tecnologías sea efectiva para mantener y aumentar su base de clientes en el mercado local y competir con otros gimnasios de la zona.Babahoyo: UTB-FAFI. 2023Mora Aristega, Julio Ernesto2023-05-18T01:41:57Z2023-05-18T01:41:57Z2023info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis35 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/13721esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2023-05-18T08:01:15Zoai:dspace.utb.edu.ec:49000/13721Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-21T23:30:05.062639Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Estrategia de marketing del Gimnasio “Rage Gym” en la parroquia Barreiro del cantón de Babahoyo, periodo 2022. León Guaranda, Ariel Medardo Fidelización de clientes Tecnologías de marketing Estrategia de marketing |
| status_str | publishedVersion |
| title | Estrategia de marketing del Gimnasio “Rage Gym” en la parroquia Barreiro del cantón de Babahoyo, periodo 2022. |
| title_full | Estrategia de marketing del Gimnasio “Rage Gym” en la parroquia Barreiro del cantón de Babahoyo, periodo 2022. |
| title_fullStr | Estrategia de marketing del Gimnasio “Rage Gym” en la parroquia Barreiro del cantón de Babahoyo, periodo 2022. |
| title_full_unstemmed | Estrategia de marketing del Gimnasio “Rage Gym” en la parroquia Barreiro del cantón de Babahoyo, periodo 2022. |
| title_short | Estrategia de marketing del Gimnasio “Rage Gym” en la parroquia Barreiro del cantón de Babahoyo, periodo 2022. |
| title_sort | Estrategia de marketing del Gimnasio “Rage Gym” en la parroquia Barreiro del cantón de Babahoyo, periodo 2022. |
| topic | Fidelización de clientes Tecnologías de marketing Estrategia de marketing |
| url | http://dspace.utb.edu.ec/handle/49000/13721 |