Estrategias de publicidad de la Panadería Mirellita del cantón Quinsaloma periodo 2021.

The case study entitled: advertising strategies of the Mirellita bakery in the Quinsaloma canton period 2021, has as a general objective to analyze why the absence of advertising strategies affects the low sales of the bakery and what are the shortcomings that it presents what is having repercussions on the productivity and profitability of the same in which the descriptive method was applied because it allowed us to know about the respective information about the factors that affect the few sales and the techniques such as survey and interview that helped to determine how Conclusion: a deficient process in the field of increasing productivity and optimizing a management tool that allows to be known more and increase the volume of clients, due to it the functions related to the design and commitment of advertising strategies are outsourced to dedicate themselves in other areas such as administration and customer service since these are very important in all company. There is little use of digital platforms, they are totally unaware of their functionality and benefits in order to define the content to be advertised in the bakery. In addition, it does not carry out the market research process as a necessary means to learn about its competition, and thus take corrective measures, in order to achieve the stated objectives. That is, it does not have a commercial management according to its operation, with respect to the implementation of advertising strategies, it lacks them.

• Päätekijä: Franco Mendoza, Sandrelly Bridget (author)
• Aineistotyyppi: bachelorThesis
• Julkaistu: 2022
• Aiheet: Panadería; Estrategias; Publicidad; Marketing; Ventas
• Linkit: http://dspace.utb.edu.ec/handle/49000/12470