Plan de marketing y su impacto en el desarrollo turístico del cantón Balzar Provincia del Guayas año 2022

A marketing plan within the tourism sector today takes an important point within the sector, today's tourists seek information before visiting a place in situ, this is how they investigate, they even get carried away by comments when conducting research on a tourist place. The objective of this research work is to carry out a marketing plan and its impact on the tourist development of the Balzar canton, information that will be very helpful in promoting tourism and its other related sectors in this canton. This investigative work seeks to identify the tourist segments that are currently offered and which ones have the greatest demand, although it is taken as a reference that the Balzar canton is privileged since it has several tourist segments which have not been properly developed and exploited. The applied methodology has been of a descriptive and documentary type, in which he managed to analyze and describe how tourism develops in this canton, as well as the importance of applying a marketing plan that contributes to its tourist development. In order to collect the information and support the application of the proposal, surveys were applied to the population, the results of which show that the Balzar canton is considered a tourist area, with cultural tourism and gastronomic tourism as options for tourist segments. without failing to recognize that this canton also has tourist attractions that could be promoted through effective advertising processes in order to attract a large number of tourists.

• Autor principal: Cabanilla Marcillo, Julissa Lissette (author)
• Format: bachelorThesis
• Publicat: 2022
• Matèries: Atractivos turísticos; Desarrollo; Plan de marketing
• Accés en línia: http://dspace.utb.edu.ec/handle/49000/12248