La comunicación como estrategias de inclusión social de los adolescentes del cantón Alfredo Baquerizo Moreno.

The social inclusion of adolescents is a global challenge that requires priority attention, and communication is key to guarantee their active participation and fair access to opportunities. In the Alfredo Baquerizo Moreno canton, adolescents face obstacles that hinder their integration into the community. This study aims to understand and address these challenges, analyzing the role of communication strategies in promoting the social inclusion of adolescents, identifying barriers. and proposing measures to overcome them. The main problem is the lack of access to adequate communication tools and exposure to inappropriate content, which negatively affects their social inclusion. This situation can lead to exclusion and isolation, impacting their emotional well-being and personal development. The project aims to analyze effective communication strategies that promote the social inclusion of adolescents in the canton, in addition to investigating the strategies used, determining inclusive activities, and proposing strategies to overcome barriers in the access and use of communication. The methodology will combine qualitative and quantitative methods, with descriptive, explanatory and suggestive research, where observation sheets and surveys with structured questionnaires will be used with a sample of 30 adolescents selected at random from the canton. This study seeks to improve the social inclusion of adolescents in the Alfredo Baquerizo Moreno canton through effective communication strategies, contributing to their comprehensive development and well-being.

• Main Author: Carpio Crespo José Miguel (author)
• Format: bachelorThesis
• Published: 2024
• Subjects: comunicación; estrategias de inclusión; inclusión social; COMUNICACION SOCIAL
• Online Access: http://dspace.utb.edu.ec/handle/49000/17445