Gestión administrativa de la Empresa Sandoya - Fármacos y Medicinas Sanfarmedi S.A.

The realization of the present case study that is based on the Administrative Management of the Sandoya Company - Fármacos y Medicinas SANFARMEDI S.A., which focused on the fulfillment of the objective that was to analyze the internal processes of the company with the purpose of improve drug marketi...

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Detalhes bibliográficos
Autor principal: Veloz Avilez, Enrique Alfredo (author)
Formato: bachelorThesis
Publicado em: 2023
Assuntos:
Acesso em linha:http://dspace.utb.edu.ec/handle/49000/14141
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Resumo:The realization of the present case study that is based on the Administrative Management of the Sandoya Company - Fármacos y Medicinas SANFARMEDI S.A., which focused on the fulfillment of the objective that was to analyze the internal processes of the company with the purpose of improve drug marketing and customer service. Taking into consideration that shortcomings were identified in relation to consumers, work plans and work performance of the organization's collaborators. Therefore, it has been very important to have analyzed SANFARMEDI S.A. administrative management processes, in order to determine the factors that have influenced the failure to achieve organizational objectives, leading to a decrease in sales revenue as well as a decrease in customer service. affected by an imbalance in the fundamental areas of the company. Therefore, this has led the business to decrease its competitive level in the local Babahoyense market.