Estrategias de comercialización de la Empresa “Marian Plast” en la ciudad de Babahoyo, periodo 2023.

The present case study whose theme is marketing strategies of the “Marian Plast” store in the city of Babahoyo reveals the various problems that arise every day and how the inadequate implementation of said strategies has affected the sales of this store. company, so it should be considered that marketing strategies are currently very important for large and small businesses because they have become a medium that reaches users immediately, thus ensuring the sale of companies and increase the customer base, even positioning the brand both in the market and in the minds of consumers. Therefore, with this study we intend to analyze the different marketing strategies of “Marian Plast”, which, well implemented, are important tools to increase the company's sales. Regarding the methodology used to know the tastes and preferences of consumers, techniques such as interviews with the administrator were used, as well as the Descriptive method and the research was used Deductive and Inductive, after which based on all the information obtained An alternative was sought to solve the problems presented, so the aforementioned proposal focused on the implementation of marketing strategies so that the store can increase sales and improve its profit rate.

• 1. Verfasser: Sánchez Bolaños, Williams Sandro (author)
• Format: bachelorThesis
• Veröffentlicht: 2024
• Schlagworte: Estrategias; Comercialización; Ventas; Productos
• Online Zugang: http://dspace.utb.edu.ec/handle/49000/15868