Instagram como estrategía de comunicación de los medios digitales, Provincia de Los Ríos 2020

The digital journalism differs from the conventional one for its way of spreading news, since this debit to adapt to the narratives of the diverse platforms in which he wants to pop in. In Instagram, the narrative transmedia offers the possibility of counting the information, across photos, images, videos between others, with the characteristic of maintaining a community participativa thanks to the functions inside this social network. The development of this investigation centers on analyzing the handling and use of the social network Instagram like strategy of communication of the digital means: The Spokesman, To Dia.com.ec and Young people Producciones of province of The Rivers. For the securing of the results the applied methodology was of qualitative and quantitative character by means of the skills of observation and interview. The observation realized it during 03 on August 17, 2020, while the interview was applied to the representatives of the mentioned digital means, across a questionnaire of 5 open questions. The results of this study demonstrated that the handling of Instagram like mass communication media is good, nevertheless, it is possible to keep on improving, across the communication strategies, because the results not only manage to put the way in possession, but also profit can to be obtained based on the publicity announcements, also it serves to obtain the monetization of the profile of Instagram.

• Үндсэн зохиолч: Delgado Garcia, Idania Mercedes (author)
• Формат: bachelorThesis
• Хэвлэсэн: 2020
• Нөхцлүүд: Instagram; Medio digital; Narrativa transmedia; Estrategias de comunicación
• Онлайн хандалт: http://dspace.utb.edu.ec/handle/49000/8801