Estrategias de posicionamiento de Radio libre del cantón Babahoyo
The present case study was carried out on Radio Libre 93.9 FM, in the city of Babahoyo, the central theme of analysis is the positioning strategies that the company has applied in recent years. The objective is to identify the tactics used by this broadcaster to obtain a higher audience rate, which...
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| Format: | bachelorThesis |
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2020
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| Accés en línia: | http://dspace.utb.edu.ec/handle/49000/7559 |
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