Satisfacción del cliente en el Almacén La Ganga del cantón Urdaneta periodo 2022.
Introduction: GANGA R.C.A S. A is a company dedicated to the retail and wholesale sale of household items in general, the branch in which this case study is being carried out is located in the Urdaneta canton, like any business. It seeks to increase its profits which is a product of increased sales...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | bachelorThesis |
| منشور في: |
2023
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://dspace.utb.edu.ec/handle/49000/14718 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
إضافة وسم | الملخص: | Introduction: GANGA R.C.A S. A is a company dedicated to the retail and wholesale sale of household items in general, the branch in which this case study is being carried out is located in the Urdaneta canton, like any business. It seeks to increase its profits which is a product of increased sales and cost reduction, but at the same time it seeks to satisfy the demands of customers by generating an environment of socioeconomic well-being, which is complex considering that Human Beings have unlimited needs. in this sense to try to generate satisfaction to the demander as well as the supplier Objective: To evaluate the quality of customer satisfaction presented by the GANGA R C A S.A warehouse of the Urdaneta canton Methodology: The root cause method, which allowed the identification of the cause of the problem, in addition to It used research techniques such as interviews and surveys, as well as the implementation of the EFE and EFI analysis, which led to the conclusion that the strengths and opportunities are slightly superior to the weaknesses and threats. Conclusion: it is necessary to hold work meetings that help facilitate the proper functioning of employees, as well as ICT creations, to generate customer loyalty and satisfaction, in this way the warehouse economy will be strengthened. |
|---|