Análisis de credibilidad medio digital Jujan Movil, Alfredo Baquerizo Moreno durante el año 2021
Digital communication today is at its peak, as the world in which we live is updated, communication is also coupled to it. Therefore, at a national and international level, this type of communication is used in all the activities carried out by human beings in their daily lives. The use that a digit...
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| Materyal Türü: | bachelorThesis |
| Baskı/Yayın Bilgisi: |
2022
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| Online Erişim: | http://dspace.utb.edu.ec/handle/49000/11802 |
| Etiketler: |
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Etiketle | Özet: | Digital communication today is at its peak, as the world in which we live is updated, communication is also coupled to it. Therefore, at a national and international level, this type of communication is used in all the activities carried out by human beings in their daily lives. The use that a digital medium provides and presents is eloquent, its speed and immediacy is essential in today's society, because we depend on digital media to be informed. That is why even traditional media have chosen to also use this new way of communication, developing and implementing social networks, in which they broadcast information and content on different digital platforms. Which are more popular and are used to find detailed information with just a click and can have knowledge of the company or business. Therefore, this work focuses on knowing the credibility of the digital medium Jujan Móvil, from the Alfredo Baquerizo Moreno canton, through the quantitative method, conducting surveys with the followers of the digital medium, compiling different criteria where it is concluded that this medium has a high credibility index. |
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