PLAN DE MARKETING PARA EL COMPLEJO TURÍSTICO “LA PIRAMIDE” DE LA PARROQUIA LOS ANGELES, AÑO 2022.

The present research work was carried out in the pyramid tourist complex that is located in the Los Angeles parish of the Ventanas canton with the purpose of elaborating a marketing plan according to the needs that arise. The diagnosis of the needs and expectations of the tourist, and the design of marketing strategies were proposed as objectives. For this, the survey technique was applied, which included a questionnaire with open and closed questions. The surveys were carried out on 80 visitors to the complex during a weekend. Among the results obtained, it was evidenced that the target market of the complex is the groups of families that live in the parish and its surroundings; Regarding the attributes that the tourist considers when making the decision to visit, there is the location, food and security. 58% of tourists spend an average of more than $20 dollars in the complex, since they also consume the food and snack service. Finally, based on the diagnosis, marketing strategies were proposed in order to enhance the attractiveness by creating creative and innovative content, implementing new activities to take advantage of the resources that the complex possesses, thus generating new employment rates and an increase in economic income.

• Prif Awdur: Gonzales Castro Nathaly Juletsy (author)
• Fformat: bachelorThesis
• Cyhoeddwyd: 2022
• Pynciau: Estrategias; Marketing; Complejo Turístico
• Mynediad Ar-lein: http://dspace.utb.edu.ec/handle/49000/13541