Análisis de la nueva marca de la alcaldía de Babahoyo, periodo 2023
Currently in the city of Babahoyo, with the new administration, the change of the city's brand was developed with a graphic element that distinguishes the Fluminense capital. The aim is to analyze the impact on citizens and the acceptance that this change has generated. what the new mayor has d...
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| Formatua: | bachelorThesis |
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2023
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| Sarrera elektronikoa: | http://dspace.utb.edu.ec/handle/49000/15027 |
| Etiketak: |
Etiketa erantsi
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Etiketa erantsi | Gaia: | Currently in the city of Babahoyo, with the new administration, the change of the city's brand was developed with a graphic element that distinguishes the Fluminense capital. The aim is to analyze the impact on citizens and the acceptance that this change has generated. what the new mayor has done. This project is based on collecting information on the topic of brand change since there is relevant information regarding the transformation of the design of other mayors with the changes of leaders, so it is necessary to promote the impact that this has on the cities. and the challenges to recover their identity. The present case study has a qualitative approach, because direct observation was applied through a comparative analysis of the previous brand with the current one and an interview with the head of design to know the visual message that the new brand of the Mayor's Office of Babahoyo wishes to project. . The visual image projected by the new brand of the Babahoyo Mayor's Office transmits culture, beauty, history and the unique experience that the city offers, turning it into a tourist attraction in addition to influencing the perception of the quality of life of the Babahoyo residents. |
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